You make small and large changes to your pages and website
and test to measure the differences. These can be small
changes like changing the text on the Order Button from
"Buy Now" to "Order" to "Checkout." These can also
be large wholesale changes like a new site deign.
Most seasoned online marketers usually have a good
feel for what will and will not work, but it is
always a good idea to test. Let the numbers make
the decision, not your gut feeling.
Friday, October 30, 2009
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