Dr. Rachel Remen on Integrity

"Integrity is an ongoing process, a dynamic happening over time that requires our ongoing attention. A medical colleague describing his own experience of staying true to himself told me that he thinks of his life as an orchestra. Reclaiming his integrity reminds him of that moment before the concert when the concertmaster asks the oboist to sound an A. 'At first there is chaos and noise as all the parts of the orchestra try to align themselves with that note. But as each instrument moves closer and closer to it, the noise diminishes and when they all finally sound it together, there is a moment of rest, of homecoming.'

"'That is how it feels to me,' he told me. 'I am always tuning my orchestra. Somewhere deep inside there is a sound that is mine alone, and I struggle daily to hear it and tune my life to it. Sometimes there are people and situations that help me to hear my note more clearly; other times, people and situations make it harder for me to hear. A lot depends on my commitment to listening and my intention to stay coherent with this note. It is only when my life is tuned to my note that I can play life's mysterious and holy music without tainting it with my own discordance, my own bitterness, resentment, agendas, and fears.'

"Deep inside, our integrity sings to us whether we are listening or not. It is a note that only we can hear. Eventually, when life makes us ready to listen, it will help us find our way home."
(Source: My Grandfather's Blessings; Stories of Strength, Refuge, and Belonging)

Larry Potter
http://offto.net/YourSocialProfits

Yes, Web 3.0 strategies coming

Hey, it's Larry again,

Because you are one of the special people who visit my blog,
I am giving you advanced notice about

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You are not only being invited to a strategic coaching call,
rather, you are being invited to attend what we like to call
an IMPLEMENTATION session.

What exactly is an IMPLEMENTATION session, and how will you benefit from it?

Simply put, We are not only going to teach you the newest
strategies for success, but MORE IMPORTANT, we are going to
give you the tools you will need to immediately implement
these new strategies to help you:

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Spend less TIME on prospecting activities.
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Help your team DUPLICATE your success with less EFFORT on your part.
Make more MONEY by attracting the masses that you've been chasing but not converting.

Register Now At:

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Larry Potter
847-872-4047

The very best time to up-sell is...

...right when your customer has purchased

The moment a prospect decides to buy SHOULD NOT be the moment you stop selling. Selling should continue indefinitely. You should be cross selling, up-selling, and every other direction selling you possibly can. And, believe it or not, your customers will love you for it!

Here are some examples to help you understand why:

It's almost impossible to go to a fast food restaurant without having someone ask you if you would like to "Supersize That." Once that happens, it's like an invisible force is speaking to the irrational side of our brains. We have a brief moment of logic as we figure out-59 cents more, for double the food, is a great value. But, that is the full extent of our logical power. Afterwards, irrationality steps in, and rather than consider if we can even eat double the food, we pat ourselves on the back for being smart consumers.

This is the very purpose behind coupon distribution. If you are standing in front of the canned beans in a grocery store and there is a coupon attached to each can, how many cans of beans are you going to buy? You only needed one. But there's that consumer logic at work again. "30 cents off is a great bargain! I'm buying five cans!" And, you go home with more beans than you could possibly need, but a receipt that shows your "savings." What a deal!

The very best time to up-sell is right when your customer has purchased. If you're not up-selling during and after the buying process, start doing it now. Right now!

Take Your Business To The Next Level, Tap Here Now

http://www.littletickettowealth.com/?id=lpotter

Larry Potter

Instant Gratification

Immediate action-takers want immediate results. They want to see the benefits as soon as possible after deciding to buy.

Solution: Bill-me-later options, installment payments, and trial offers can help scratch the "instant-satisfaction" itch.

Technique: Emphasize ease of ordering and speed of delivery, with simple language like "You pay nothing up front. Just let me know where to send your trial sample, and I'll rush it to your mailbox." Tell the customer what they'll get and, if possible, when.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com

“Prospecting” for business as you’ve known it, has become obsolete

The old fashioned methods of pounding the phones, holding meetings, pitching your business to leads, and trying to turn your friends and family members into business partners have come to an end.

“Prospecting” for business as you’ve known it, has become obsolete. It’s an irrelevant, old-school sales technology that is only pursued by individuals who have yet to discover the methods now being used by people in the know.

I’d like you to stop and think for a moment. Compare today’s social environment to the world we lived in just 15 years ago.

Today, people are DROWNING under a flood of information, marketing noise, and endless options to choose from thanks to the internet.

Corporations have literally turned us into numbers, tracked our personal buying habits, categorized our topics of interest, and constantly use that information to drive as many customized offers into our viewing screen.

Entire industries, products, and pieces of legislature have been created just to help consumers manage the tidal wave… Think pop-up blockers, spy ware protection, spam filters, and the “Do Not Call List”

People have been forced to build fortified walls around themselves and their homes to fight back the onslaught of people trying to get their hands into their pocket book.

Solicitations are detested and met with frustration and impatience. We simply don’t want to be bothered which means no sane person would willingly build any kind of business based on cold-market prospecting, and in-your-face selling.

Yet... The internet has created an entirely new world of opportunity for everyone, where you can literally re-invent your life, and turn a simple thought into a business for little or no money at all.

Obviously, that’s a trend you intend to take advantage of, or you wouldn’t be here right now.

But unfortunately 95% of those who start a home business will fail themselves, and the primary reason for that failure is that they didn’t acquire the knowledge and skills necessary to succeed in today’s modern, competitive market place.

So with that said, here’s the key to success in today’s market…

If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest, instead of a pest.

Now you have two options when it comes to building your business…

You can simply play the numbers and contact enough people until you make a sale through traditional old-school prospecting and this is the path 95% of home business owners take.

Or…

You can position yourself in the market place in a manner that allows interested prospects to find you, and contact you.

This is called “attraction marketing” which is at the heart of what I do with the Home Seller Assist program.

Option #2 is obviously the superior choice for several reasons, but I’d like to point out one dynamic that is key …

Who finds and contacts the other person first is very important. In Option 1, you were chasing the prospect. In Option 2, the prospect was chasing you, which means you are perceived as the expert, and hold all of the power and value in that situation.

The prospect invited you into his world, and is basically asking you to sell him your goods or services. You get to instantly bypass all of the barriers and walls that must be broken down by everyone else, and all of the sudden this isn’t about selling any more.

You’re now in the position of the knowledgeable service provider who’s expertise has been sought out and pursued. There’s a level of implied trust already present. At this point, sponsoring becomes effortless.

This is where you have to be today in order to break through the infinite noise in the market place.

How do you do this?

Simple… The most potent marketing weapon you have in your arsenal, is actually you – because unlike business opportunities, there’s only one of you in the entire world.

You want to market YOU.

The key to Step 1: “Getting Invited”, is to offer personal VALUE to your prospect above and beyond your opportunity.

The best way to increase your value to other people is to educate yourself.

Become an expert at lead generation. Become an expert at sponsoring prospects. Become and expert at attraction marketing.

There’s no magic here. Just buy courses, apply what you learn, and you will automatically acquire massive amounts of value to your prospects who don’t know any of this yet.

No value… No invitation.

If you’re struggling with sponsoring, it’s because you don’t have any real value to offer anyone. Change that.

As we’ve seen, having value and expertise to offer is VERY attractive, and that’s Step 2 in my personal sponsoring system…


...Which we'll get into next time...

Hopefully, some light-bulbs have already gone of in your head just from today's email, but I have to tell you, that this stuff is just the tip of the iceberg.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com

The Magic Word

When it comes to marketing, "free" is one of the most powerful, most overused, and most wrongly used words in the English language. You see, when most people want to use this word in their marketing, they'll write it in big, bold letters, slap it in the headline, and wait for it to work its magic.

Make no mistake... "free" is an extremely powerful word, but if you don't know how to wield it with precision and skill, you're in for a nasty surprise! It's a little bit like the difference between a scalpel and a machete. Both are extremely sharp and powerful tools... but you must have the right skills to use them safely and effectively.

One of the best places to use the word "free' in your marketing... is when you use it to offer your customers and prospects a free report.

So, what is a free report? A free report is exactly what it says: a free source of useful information you give your prospects. You see, you are an expert in your industry, and there are things you know that your contacts can certainly benefit from. Offering a free report is an excellent way to:

Build your relationship with your customers and prospects

Give your customers and prospects value

Bring in leads (when you offer your free report as a download)

Keep your name in front of your prospects

Educate your prospects about your services
There is NO doubt about it: the value you get from giving a paper-and-ink report returns a value far out of proportion to its cost!

The advantage of giving away information is this: because you are the expert and because you've done your contacts a favor (by giving them something of value), they are going to feel comfortable with you and indebted to you. And, that will drive more sales!

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY

www.ATicketToWealth.com

Learn to Drive Free Traffic

This week’s show airs at 12 Noon CDT (10am PDT, 1pm EDT, 6pm GMT)
Thursday March 16th on our Ustream channel.


I know last week I said it would show on Wednesday every week, but some things came up this week so we had to bump it a day. We will get back to the regular schedule next week.

I am going to talk about basic ways to drive traffic to your affiliate links. We will cover concepts like forum participation, video reviews, article submission, and more.

Tap Here To Register


Larry Potter

http://budurl.com/nn8h

www.ATicketToWealth.com

Be genuine

I've mentioned this before when talking about using social media for link building. It's especially important when you're trying to build relationships with customers and prospects. No matter which site or sites you choose to use, make sure you really are connecting with them and not just hammering them with ad copy.

You are networking, after all. You wouldn't go to a business networking cocktail reception wearing a sandwich board and handing out flyers. Don't do it online either.

Your customers have needs, their friends have needs, their friends' friends have needs. Fulfill those needs - even in the smallest of ways - and you'll have an army of advocates faster than you can say "social butterfly."

When it comes to social media marketing, the rules are pliable. So long as you are connecting with your audience in a meaningful way, you can experiment and have fun.

Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com

Make Attracting Cash into a Game

What if there were a system that could help you make money...

That would tell you - almost instantly - if your cash-producing efforts were working or not...

And would help you fine-tune your actions so that you made more and more and more...

There is. It's truly simple to use.

And you can put it to work from the comfort of your home.

Let me tell you all about it right here.

Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com

Sense of Urgency

Having a sense of urgency doesn't mean being an alarmist. It simply means demonstrating that you understand your customer's need for prompt service.

Here's how to do it:

Make yourself readily available to your customers, whether personally or through a conscientious customer service department.

Stop what you're doing and listen to your customer's concerns. Being able to express their thoughts to an interested party is often more important to them than the actual resolution of their problems.

If what your customer is requesting is time-sensitive for them, make it your priority to resolve their issues so they can meet their deadlines.

Don't walk away or hang up until the customer has assured you that the steps you plan to take will allow them to accomplish their goals.

Do what you say you will do in the time you say you will do it.

A sense of urgency is an integral part of customer service. Without it, your customers may perceive you as being complacent, and you'll lose them forever.

Larry Potter
http://budurl.com/nn8h
www.ATicketToWealth.com

Keep Your Financial Future Safe

"651,000 Jobs Lost in February" says the New York Times.

"U.S. Jobless Rate Soars to 8.1%" says MSNBC.

"Recession Job Losses Top Four Million" says the Wall Street Journal.

You may have a job today - but tomorrow could bring the news you've been dreading.

Instead of waiting in panic for that pink slip, do something to protect your financial future.

Larry Potter----> http://budurl.com/ngja

Do the day, and let the day do you! - Duma Key

If It Works, It'll Be Right Away

By Paul Lawrence

When you buy advertising space in a newspaper/magazine or on TV/radio, the salesperson will almost always encourage you to buy a "package." His argument will be that it's going to take time for their readers/viewers/listeners to notice you.

In my experience, that is simply not true. If your ad is going to work, it should work the very first time you try it. It is possible that tweaking the ad copy, offer, etc. will improve your response rate. However, simply repeating the same ad for the purpose of making readers/viewers/listeners aware of you rarely achieves a better result.

Unless you have an advertising budget like Coca-Cola's and can afford to spend your advertising dollars without seeing a direct ROI (return on investment), you should spend money only on space advertising that returns a profit.

So buy space for one ad. If it does well, then you can consider running additional ads.
[Ed. Note: Paul Lawrence is an entrepreneur and business author who's started over a dozen profitable enterprises with under $100 in capital. For more information on his Cheapskate Marketing Program, click here.

For 12 marketing methods that can help you reach your prospective customers exactly at the moment they want to buy, pick up a copy of the Amazon.com bestseller Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]

Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com