Are you "marketing challenged"?

Hi there, it's Larry again,

Some of you know I am a math major from Aurora University,
so every once in awhile, I run some math. It could
mean more money for you, but before I proceed, I want you
all to know, that I use ALL of the services below and many
know my earnings are approaching $60,000 with HSA.

Now, have you Been a Victim of Price?

The wolves on-line are not always correct.
Far be it for me to play Mr. Smart.
Albeit I will make my argument and then you decide.
WARNING and a FAIR warning at that
"What you argue for you always get to keep!"

Cool, now lets begin.

There's a way of THINKING that is being sold out
there... the Wolves are selling it and it sounds like this:


"cheaper is better and more people will buy."


Well that's a lie.

Cheap never endorses anyone and the only people
who seek cheap are people working on their last
dollars.

When is the last time you saw anyone boasting
about the APARTMENT they live in or the cheap
$15,000 car they just bought using their Mothers
VISA card!

THERE'S a reason all late night TV direct sales
info-commercial GURUS enter the market at cheap at
maybe like $10 but have a back-end of $200 to $500.

It's basic business mathematics.

Now you know where the M-O-N-E-Y is.

LESSON LEARNED:

CAPTURE the market as close to FREE as you can
and then UPGRADE them to $200 to $500 dollars.

So simple, right? That's why it works!

It's called RELATIONSHIPPING and CONTINUITY:

It's called Tony Robbins, Martha Stewart,
Don LePre and all INSURANCE companies.
One sale leads to another.
It's called PROGRESSIVE Marketing

The CLOSER you are to FREE the MORE people will
raise their hands and say, "I am in your market,
what do you have?"

Continuity is when you LACE a collection of
products within one stable of buying customers.

YOU become a VICTIM of PRICE and you actually go
backwards if what you sell doesn't allow you the
potential to keep $200 to $400 per person.

LOSERS and Millionaires BOTH work 8-10 Hr. Days

REMEMBER, it doesn't take more work to make more money.

It only takes a logical progression of PRICE POINTS.

Did you get that? No? here, I'll say it once more.
It only takes a logical progression of PRICE POINTS.

What long term value is there in selling a $45 product
that pays you $30 and that's it. No more. NO FUTURE SALES?
The funnel STOPS there.

You would have to be one rip roaring mad "entrepreneur" to
Invest TIME and MONEY to bring back a few $20 bills.
Talk about being "Marketing Challenged".

IMAGINE selling anything, calling yourself a marketer
and even PRETENDING that you know anything about
direct response and ONLY selling a one-time item.
No backend sale.
No customer up-grade.

Tsk. Tsk. Tsk.

Just show me one DIRECT RESPONSE business model
that stops after the first sale?
Show me one successful brick and mortar real world example?

Tough question, but why?

BECAUSE you can't really find it in the realm of SUCCESSFUL
Marketers.

BECAUSE no real-world business would STOP their sales
funnel after the initial little $20 or $30 sale

Step 1: Offer FREE Info or offer a free whatever.

EBook. Email Newsletter. Video Tutorials. Whatever.
THIS COLLECTS people who say, "I am in your
market, what do you have?"

7 Free Videos To Learn How To Attract New Prospects To You!

Step 2: Make it irresistible. SELL CHEAP like $10 to $15.

Make the darn thing almost painful (NOT) to buy.
This is called a FUNDED Proposal and this is one of the
BEAUTIFUL ONES which pack REAL VALUE:

Kenji Speaks

That's a PRICE POINT that is hard to resist.

Step 3: Now let the POWER of the FIRST $20.00
product seamlessly UPGRADE your $20.00 buyers
to the next $197 profit point.

Your Lead Magnet

Step 4: Now show those people your GENERIC
lead programs that pay direct cash to you!

Now they are true blue CUSTOMERS and they trust you.
They trust you because your solutions are adding VALUE
to their life...

** REMINDER **

It's NOT a system if the SYSTEM doesn't also
perpetuate the RECURRING Transactions.

Are you listening? Come closer. Listen.
It's progressive.
It has continuity and one leads to TWO which leads
to a THIRD sale.

[1] Pocket $20 when they buy X from you.
[2] Make money AGAIN when they upgrade.
[3] Payday again (YA-HOO) ANOTHER time if / when
they order your GENERIC/GENIUS training materials!


And all the while, you are gradually MENTORING a marketing LEADER
in the process... and creating a VERY MUTUALLY BENEFICIAL
Business Partnership...

This person will KNOW EXACTLY how to duplicate your success
because they are DOING IT... and learning and earning at the same time.

Then they join you in your first BIG MONEY program to get some
SERIOUS cash in their pocket.

=============================
HOW to be a VICTIM of PRICE
=============================

Here is how to play small, never make enough money and
basically how to play the CHEAP card and lose your shirt.

ONLY sell cheap one-time items to broke little
old men on-line.

Big deal. You receive $25 per sale and a back-end
or UPGRADE or a SECOND PURCHASE doesn't exist.
Big whoopee.

DO this too: SAVE MONEY!

LOOK for cheap stuff because you are broke, you
think everyone else is too, and basically, you
are selling a little penny ante $20 or $25 PRODUCT
to other broke tire kickers.

Wow. That's a business model? No wonder Visa owns
most people these days... you're different though..

You're learning from professionals that came WAY BEFORE
ME... I'm just the messenger (just like you'll be too...)


Do NOT JOIN CHEAP little $20 and $50 programs because
you believe cheap is better and you think everyone
else is broke too.

Because meanwhile, if you had 200 people on two (2)
$100 programs you would PROBABLY bring in $8,000
per month, minimum and be F/T already.

The KEY SECRET is ==== CONTINUITY & RELATIONSHIPS====

Where one SALE all by it's lonesome leads to a SECOND.
When people buy your cash flow products they PAY YOU directly.

The SECRET is that what works is OUTSIDE of
the cheap model.

The SECRET is that our business MODEL resembles
that of VERIZON or PRUDENTIAL or CITI-CORP or
DUNKIN DONUTS.

What we teach is real world MARKETING.

I teach how to OUT-FOX the wolves.
The "wolves" of marketing teach only HALF-TRUTHS.

I simply STOLE the business model of HBO and VERIZON.
I didn't need to be smart. I am NOT that smart.
I am an ex-traffic manager. How smart can I be?

My GENIUS and I do posses some, we all do.
Is that what I do is BLATANT and OBVIOUS when
laid NEXT to real world Billion dollar companies.

I USE what the REAL WORLD does. I use the same
methodology.

You should too...!!!

As always,

Larry Potter
www.ATicketToWealth.com