A long time ago, before the Internet, there were a lot of people trying to perfect the art of direct marketing through the mail.
One person had the brilliant idea of trying to personalize the messages that were sent out using the recipient's name. They figured that if they used people's names in their marketing, that people would be more likely to pay attention.
The problem was, it was too expensive to print everyone's name individually. There were a few really smart tricks that were invented to get around this problem...
But now, as I'm sure you've noticed, almost every postal mail advertisement customizes to your name...even though it is more expensive than just printing one letter in bulk.Why? Simple. It works better!
So, if you can, in any circumstance, try to personalize your marketing.
Larry Potter
www.ATicketToWealth.com
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