By Paul Lawrence
When you buy advertising space in a newspaper/magazine or on TV/radio, the salesperson will almost always encourage you to buy a "package." His argument will be that it's going to take time for their readers/viewers/listeners to notice you.
In my experience, that is simply not true. If your ad is going to work, it should work the very first time you try it. It is possible that tweaking the ad copy, offer, etc. will improve your response rate. However, simply repeating the same ad for the purpose of making readers/viewers/listeners aware of you rarely achieves a better result.
Unless you have an advertising budget like Coca-Cola's and can afford to spend your advertising dollars without seeing a direct ROI (return on investment), you should spend money only on space advertising that returns a profit.
So buy space for one ad. If it does well, then you can consider running additional ads.
[Ed. Note: Paul Lawrence is an entrepreneur and business author who's started over a dozen profitable enterprises with under $100 in capital. For more information on his Cheapskate Marketing Program, click here.
For 12 marketing methods that can help you reach your prospective customers exactly at the moment they want to buy, pick up a copy of the Amazon.com bestseller Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
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