“Prospecting” for business as you’ve known it, has become obsolete

The old fashioned methods of pounding the phones, holding meetings, pitching your business to leads, and trying to turn your friends and family members into business partners have come to an end.

“Prospecting” for business as you’ve known it, has become obsolete. It’s an irrelevant, old-school sales technology that is only pursued by individuals who have yet to discover the methods now being used by people in the know.

I’d like you to stop and think for a moment. Compare today’s social environment to the world we lived in just 15 years ago.

Today, people are DROWNING under a flood of information, marketing noise, and endless options to choose from thanks to the internet.

Corporations have literally turned us into numbers, tracked our personal buying habits, categorized our topics of interest, and constantly use that information to drive as many customized offers into our viewing screen.

Entire industries, products, and pieces of legislature have been created just to help consumers manage the tidal wave… Think pop-up blockers, spy ware protection, spam filters, and the “Do Not Call List”

People have been forced to build fortified walls around themselves and their homes to fight back the onslaught of people trying to get their hands into their pocket book.

Solicitations are detested and met with frustration and impatience. We simply don’t want to be bothered which means no sane person would willingly build any kind of business based on cold-market prospecting, and in-your-face selling.

Yet... The internet has created an entirely new world of opportunity for everyone, where you can literally re-invent your life, and turn a simple thought into a business for little or no money at all.

Obviously, that’s a trend you intend to take advantage of, or you wouldn’t be here right now.

But unfortunately 95% of those who start a home business will fail themselves, and the primary reason for that failure is that they didn’t acquire the knowledge and skills necessary to succeed in today’s modern, competitive market place.

So with that said, here’s the key to success in today’s market…

If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest, instead of a pest.

Now you have two options when it comes to building your business…

You can simply play the numbers and contact enough people until you make a sale through traditional old-school prospecting and this is the path 95% of home business owners take.

Or…

You can position yourself in the market place in a manner that allows interested prospects to find you, and contact you.

This is called “attraction marketing” which is at the heart of what I do with the Home Seller Assist program.

Option #2 is obviously the superior choice for several reasons, but I’d like to point out one dynamic that is key …

Who finds and contacts the other person first is very important. In Option 1, you were chasing the prospect. In Option 2, the prospect was chasing you, which means you are perceived as the expert, and hold all of the power and value in that situation.

The prospect invited you into his world, and is basically asking you to sell him your goods or services. You get to instantly bypass all of the barriers and walls that must be broken down by everyone else, and all of the sudden this isn’t about selling any more.

You’re now in the position of the knowledgeable service provider who’s expertise has been sought out and pursued. There’s a level of implied trust already present. At this point, sponsoring becomes effortless.

This is where you have to be today in order to break through the infinite noise in the market place.

How do you do this?

Simple… The most potent marketing weapon you have in your arsenal, is actually you – because unlike business opportunities, there’s only one of you in the entire world.

You want to market YOU.

The key to Step 1: “Getting Invited”, is to offer personal VALUE to your prospect above and beyond your opportunity.

The best way to increase your value to other people is to educate yourself.

Become an expert at lead generation. Become an expert at sponsoring prospects. Become and expert at attraction marketing.

There’s no magic here. Just buy courses, apply what you learn, and you will automatically acquire massive amounts of value to your prospects who don’t know any of this yet.

No value… No invitation.

If you’re struggling with sponsoring, it’s because you don’t have any real value to offer anyone. Change that.

As we’ve seen, having value and expertise to offer is VERY attractive, and that’s Step 2 in my personal sponsoring system…


...Which we'll get into next time...

Hopefully, some light-bulbs have already gone of in your head just from today's email, but I have to tell you, that this stuff is just the tip of the iceberg.

Larry Potter

http://www.youtube.com/watch?v=lkJCsIMAiNY
www.ATicketToWealth.com